We are a London based model agency that has been at the forefront of providing models for the world of commercial, advertising and fashion modelling for over 30 years. The team here at IMM are young, dynamic and very passionate about both our models and our clients. Having acquired a few of our competitors over the years we are very proud of our market share and where we are positioned within the modelling landscape.
We find, develop, nurture, grow and place our models in almost all areas of the industry. We pride ourselves on being both a reactive and proactive management for our models and indeed our clients in the world of fast fashion, editorial, commercial, TV, campaign and ecommerce modelling. We make sourcing and booking models as easy as it should be for our clients so they can concentrate on what they do best.
Established in 1983, with an undeniable dedication to finding the next new faces along with a strong repertoire of both models and clients. This has enabled us to set standards that other model agencies strive to achieve. In the three decades since its launch IMM Models has gained an enviable reputation when it comes to developing new talent across the boards.
We do this with love, support, passion and understanding for both our models and our clients. We do this by caring about every aspect of our models lives on their journey from image to wellbeing, safety and financial security. We do this by seeing changes before they happen and adapting to meet those new challenges on a daily basis.
IMM represents some of the leading commercial models in London, the UK and internationally spanning across numerous boards; from female and male model divisions, plus size models, curve models, petite models, fitness models, lingerie models and fitting models (including parts – hand models, foot models ect.). With books brimming with talent, it is the spirit, commitment and longevity of IMMʼs success that makes them one of the most influential commercial model agencies in London.
IMM Model Agency Group combines a wealth of knowledge and pedigree from main board, curve and commercial talent to give you the IMM Agency Group. Our involvement in the world of advertising, editorial, commercial, online and TV fashion modelling helps us to maintain an in-depth knowledge of the current market trends and public opinion. We are a broad-based agency with models of all ages, ethnicities and types and our mission is to maintain its outstanding commitment to professionalism in every aspect of its business and in the discovery, development and welfare of fresh talent.
As a company IMM are determined to nurture and develop models long term careers, treating models with thoughtfulness, consideration and above all as individuals; a models welfare and happiness is an absolute interest of IMM Model Agency. A long way from the hedonistic days of ʻ83, IMM Models have continuously been at the forefront of the modelling industry; continuing to recognise the need for a sophisticated and fresh approach to management within the ever evolving fashion industry.
In 2014, IMM Model Agency acquired Hughes Models, the first curve modelling agency in London, launched by Cheryl Hughes in 1982. Hughes has been at the forefront of positive body image for decades. Providing plus size models sizes 12+ and above to all of the major high street and online Plus-size brands to being part of leading social media campaigns surrounding the plus size modelling industry and being recognised as a pioneering agency, that thrives on finding the next leading curve model.
