Converse have just released their summer campaign and they did not disappoint!! Featuring IMM girl YAYA.
The collection, titled "Rule Summer" encapsulates self-expression and togetherness in the dynamic campaign. Set in an all female mosh-pit, showcasing a bold, united high energy collective.
A big thank you to the team behind the scenes!
Brand Creative Director - Danicha Leliveld
Brand Senior Designer - Rosemary Pitts
Brand Producer - Emma Dwyer
Brand Management - Brandon Ling
Director - Fa Fon
Production Company - The Spoon Studios
Producer - Scarlett Anderson
Production Manager - Sarah Diness
Production Assistant - Manpreet Gehlan
Runners - Rory Purdy, Miles Alexander
Runner Trainee - Louise Williams
Work Experience - Mattia Torro
Directors Assistant - Ryan James
1st AD - Fred Wright
2nd AD - Elsa Grace
3rd AD - Jess Simmons
AD Runner - Collettii Burke
DoP - Jeremy Valender
1st AC - Mark Gee
Loader - Jenny John Chuan
Trainee - James Groves
Photographer - Sophography
Digi Op - Alys Morrison
1st Assistant - Damian Flack
2nd Assistnat - Jake Milsome
Grips - Jess Saunders, Bobby Brown
Grip Assistant - Dylan Saunders
DIT - Phoebe Fraser
Gaffer - Greg Propert
Sparks - James Leech, Leyt Said, Matt Simmons, Tom Parkinson
Choreographer - Simon Donnellon
Production Designer - Molly Hackney
Art Assistant - Jack Hackney
Makeup Artist - Charlie Fitzjohn
Makeup Assistants - Viviane Melomua, Shani Mushington, Patrice Halligan
Hair Stylist - Carlo Avena
Hair Assistants - Laura Swaine, Claire Hurford, Leanne Miller
Stylist - Valeria Chrampani
Styling Assistants - Aasiyakara, Gianmarco Losco
Baby Queen Makeup Artist - Francesca Brazzo
Baby Queen Hair Stylist - Reiss Alexander
Stunt Rigging - Kevin Welch
Wire Supervisor - Grant Taylor
Harness Supervisor - Magdalena Tur
Wire Tech - Alex Taylor
Post Studio - Okay Studio
Colorist - Katie Dymmock
Editor - Charles Gamble
VFX - Okay Studio
Lead Retoucher - Franco Meu Amigo
Retouchers - Oliver Batho, Yuna Kersalé, Katy Sims
Music producer - Emeka
BTS - Mellow Hill
Agency - Stereo Creative
Creative leads - Fa Fon, Tamati Akurangi
To see more of Yaya's portfolio click
HERE ★