I Got 5' On It

1.) House of Sunny, we are kicking off this week with some major love for our girls who are collaborating with House of Sunny; Focusing on cool clean lines, there collections are created with vision and love, and we want that to show in the way you wear and enjoy. Teaming D rings, and backless ribbed pieces, this brand is definitely one to watch. Now joining the Asos team you can shop there latest off the shoulder pieces, rust cargo pants making the 90s sophisticated and there layered co-ords inspired by designs spotted at Craig Greens pre-fall collection. For those that aren't ladies our IMM boys can't get enough of the Pieter SS17 - pinstripes, crisp shirts and slogan tees, perfect for holiday getaways.

2.) All about that Howell. Designer Margaret Howell is know for restoring British fashion with cream and mustard tones, high-waisted bag pants and duster coats that give Balenciaga a run for there money and we are seriously crushin' on the latest menswear collection. Lover of Camel? Looking for a formal bucket hat to go with that Christmas knitted jumper? Then Margaret Howells your go too for Summer. Known for minimal and muted tones the latest collection debuts everything brilliant about British fashion - simplistic, reinvented white shirts and the love for trench coats, check out the Dazed backstage coverage here.

 

3.) Article to read, as a modelling agency we have to be constantly up to date with the fashion medias evolving viewpoints on modelling from plus-size models changing the beauty standards to Calvin Klein's controversial viewpoints on how modelling is 'deteriorating' due to instagram fame. However one of our top articles that reveals a dark side to the modelling industry when it comes to being part of the LGBT community; a must read as it is time to stop homophobic behaviour. 'Homophobia isn't the right word. It's not a phobio, your not scared you are just an A**hole a quote that has circulated the internet since the devastation in America. The article wrote by male model Marc Sebastian Faiella, part of the industry for three years yet has experienced first-hand homophobia in the modelling industry - read the story here and voice your support!

4.) Where to shop, being in London fashion is forever in the forefront and our IMM boys are loving Machine-A and here's why - A fresh take on retail, it is a showcase for London's fashion and optimism, having only the most interesting and current collections from a blend of standout emerging brand and established brands. Looking for your Gosha Rubichinsky fix? Or wanting to see the latest Raf Simons collaboration? Then Machine-A is the place to check out, see it here.

5.) Welcoming Elly Mayday - A well known curve model in the industry and an overall fighter ' When I was diagnosed, I chose to make the best of my situation.' a cancer survivor and now a spokesperson for her charity Love 'n Light project, we are so proud to welcome this curve model to the team. This year has truly celebrated curves and Elly has defiantly been part of it - being in the Lane Bryant #imnoangelcampaign alongside her work with leading curve models Kerosene Deluxe and Laura Wells for the 'Perfect 14' movement - check out this hottie unwind on the streets of NYC, bare all for Bryant and a close-up with Heath Latter.