As a modelling agency we are constantly on the hottest trends, designers and collaborations for our models to be part of -From successful editorials in leading magazines i-D and Hunger Mag to working with leading brands. This week is already heartening up from supermodel Kendall Jenner previewing a New Adidas Yeezy Boost, Vogue dropping there Festival tickets to Drake announcing his 'View From the Six' release dates and not to mention 'Faithful' being leaked in the early hours of this morning - this week is sure celebrity galore. However, we are talking Monday mayhem - fashion trends this week at IMM;We are inspired by Chance the Rappers latest 'Ghostbusters' style in new video Angels, metallics and daring to flash our décolletage.
The Trends we are talking about this week, do you dare to bear? It is the season to embrace exposure and make it your own - inspired by styles spotted at
Balanciaga and
Peter Pilotto this spring it is time to bow down to subtle exposure and bare some skin; it's time to come undone in spectacular style: valiant cutaways and intriguing peepholes prove it pays to keep an eye on the details - If you don't fancy bearing all then take the
model off duty approach from fashion week, layer a lace bra over a crisp shirt to make the perfect transformation from workwear to the hottest cocktail clubs in London. In other news, with Spring in London one trend beginning to explode is metalics - Spacewear edition. Calling all Space Cadets!❤️ Our technology-fuelled lives are advancing a space-age style revival. The re-powered utility "spacesuit" or
Jonathan Anderson's stiffened silver foil trousers are set to define what it means to stay ahead of the curve. Here at
IMM we are fixated on the Solar System style, if your a beginner if it time to rock a silver polo neck under a
COS belted Jumpsuit matched with a squishy handbag under your arm you will look model off duty style in no time,
Enough of fashion, this week our models are seriously living it up from the City of Angles all the way to Spain - Where we would rather be; Arizona with the seriously cool new face
Maddie, away from the streets of London Maddie is relaxing on the lakes of Arizona, lost in the desert we seriously couldn't be any more jealous. The event we want to be at - are you a fan of London, theatre and dark humours? Then
Knife Edge is the play you need to see - A Big House theatre production is due to be premièred at Dalston's New Hawaiian restaurant Pond this Spring. Written by David Watson,
Knife Edge tells the story of a female protagonist confronting issues of fear, food and family. Set to be tense, darkly comic and a great production, don't miss out on this top London event.
Model we are crushing on..
.Rosa. Working for leading commercial brands
Forever Unique and Muubaa to being the face of
Firetraps latest collection, we can't get enough of her shoot with the renowned London photographer
Hugo Knapp, check it out!
