The August edition of Glamour asks the question - who better to represent the British beauty scene and showcase the season's biggest trends? Then of course the magazine readers! Selecting 18 women (and one man) "who, as diverse as they are similar, represent all that British beauty means in 2017."
IMM model Holly works it in a slogan top as she opens up about her favourite beauty icon and her must have hero product; What is true beauty? Being yourself (an important note for all aspiring models!)
Shot by leading London photographer Simon Emmet, it's great to see beauty vlogger and new face Jordan lead the piece; with a killer wing and serious girl crush on Charlie Barker check out the IMM models below.
Want to see more of Holly? Click here to view her latest shoot and what this model got up to in Prague!