R E V E T H E L A B E L
CAMPAIGN LAUNCH
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About the Brand.
Reve is a petite brand which caters exclusively to women of 5’4 height and under.
Reve’s ambition is to inspire confidence in petite women of all shapes and sizes, changing perceptions about the petite range. The creative process started with thinking about what girls really want to wear right now that isn’t currently on offer for the petite market, then bringing those designs to life.
Our design mission is to create a highly considered collection of beautiful and timeless wardrobe essentials which celebrate the feminine figure. By focussing on the composition and technology of the garment, our patterns are carefully developed and crafted to create perfectly fitted pieces for shorter women which offer quality, sophistication and longevity.
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We are absolutely delighted that they chose Robyn our #PetiteModel for their launch!
The images look so amazing, don't they?
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Reve started with the objective of designing and offering modern, sophisticated clothes which not only fit and flatter women with shorter height but are designed to be worn time and time again offering a sustainable option to an under-catered market.
There are many stores which provide capsule collections for the petite but the pieces generally tend to be targeted at a younger audience, an array of coloured crop tops and cutsie playsuits, but what Reve The Label really wants is a classic white midi dress or a tailored blazer!
The founder's dream is to create a go-to brand which is suitable to a more mature demographic.
Expressive but timeless, sexy but classy, and above all offers a frilled hem trouser which doesn't need to be taken up!
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Reve offers two fit ranges within one petite collection: straight and curve.
Their mission is to cater for a range of shapes and sizes within the petite category from a curvy size 14 to a straight UK size 4.
Each piece is carefully designed and cut to compliment the assets of each individual body type.
For the curve women the garment will be cut to allow more room in the rear area or incorporating a structured bodice to accentuate the waistline.
Whereas for the straight fit, we focus primarily on ensuring the fit is right under the arms and bust area.
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Thank you,
IMM Team x
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