“Music, screens, projections, modern graphics,fashionable, colours...”
Bershka targets an increasingly popular demand for fashion, standing as a reference point for a target market with an ever-changing style. In just two years they managed to consolidate their brand image in 100 stores, now after eighteen years, they have more than 1000 stores in over 20 markets across the globe!
Characterized by adventurous young people Bershka is more than aware of the latest trends in not just fashion but combining music, social networks & new technologies. The men's section covers more than just a fashionable jean trend offering a space for menswear that most other high street retailers just don’t offer.
Micah has just dropped on Bershka’s new in-page featured in their SS collection from shooting at their head office in Barcelona. The new collection features notes of neon green & yellow mixed with loud co-ord prints and oversized silhouettes.
