To many the fashion industry is in crisis- Firstly with there identity, many models in particular are taking a stand against the social media climbers popping up in leading fashion mags such as Vogue and Harpers Baazar however on the runway and in fashion powerhouses many designers are speaking of a broken system while many labels – including Burberry, Gucci, Vetements and Public School – have recently announced that they’ll be merging their men’s and women’s collections together, in spite of the traditional calendar that keeps them separate.
The Pros? It makes a fashion show a hell of a lot cheaper, fashion shows are expensive and the line between female fashion and male fashion blurs more every season/ collection drop. However any shift to the fashion industry is sure to cause issues within the industry – think of the buyers having to keep stores stocked and the publishers constantly needing eye candy and reading material. So what is your stand so far on the topic? Check out what the team and
IMM Models think about the clash of unisex clothing.
The merging of Male and Female fashion, the
IMM team believe it is a smart move fro leading fashion designers, for a brand like Gucci the merging of both makes a ton of sense ascetically;
Alessandro Michele has both men and women wearing things like pussy bows, transparent lace shirts, and colourful floral suits, so a joint show is only going to emphasize his take on androgynous dressing; spotted in the latest A/W 16 campaigns. However many models believe that for many brands a merging catwalk may not be as visually beautiful however runway shows are expensive, which is a constant challenge for young designers. Many fashion leaders believed that the process was bound to happen - Fashion angles towards depicting societies values, it pushes culture to an aspirational place our team discusses; The designers in this day and age like
Craig Green and
Gosha Rubchinskiy who are described as good have created proactive work, when someone who isn't in the fashion industry questions trends and ask 'what on earth am I looking at' it means it is working. The last thing that fresh designers want to be doing is playing it safe. The combination would be more daring then ever - the more men begin to evaluate clothing, read leading fashion blogs such as
High Snobiety and draw inspiration not only from leading designers such as
Y-3 and
1205 but from blogs such as basement approved the more willing they become, it begins to open a door for designers to experiment with new different cuts and silhouettes. It make fashion, fashion again.
An issue with Boy meets Girl - Our
IMM models can't think of a trend from menswear week they recall and neither can many due to mens fashion weeks and fashion in general would wind up on the D-list in comparison to womens fashion week that is A List quality every time. The menswear industry will always be there, however the logistics may be at fault as making menswear on such a large scale at companies where you have specialized buying and design teams that cater to a specific demographic will be a difficult challenge. Although the
IMM team What’s happening to fashion is what’s happened to media and music. You have to learn to adapt or you risk falling by the wayside. The manufacturing industy has been the same for decades, we buy ship and access our clothes. There have been no technological revolutions in how we make product, only in how we can buy it at the digital level and this truly needs to change.
A question being tossed around in the fashion industry at the moment is; Are men becoming more interested in womens fashion? The editor at
High Snobiety believes ,'If you’re a fan of men’s fashion, you probably have some understanding of womenswear', this is due to menswear usually following leading women designers - many men may know of who
Phoebe Philo is but probably won't know a whole lot about
Céline. In contrast women have loved mens fashion from the start from power tailoring donned on the red carpet to being brought up around trainers and street style - predominately a male culture however women have simply always been a part of them. Perhaps due to the negative stigma that surrounds men wearing women fashion still prevents many men from truly investing into pussy-bow tie shirts. Yet when you think about this it is silly to think a man is judged for wearing an androgynous looking coat just because it was made for a women - it is the 21st century and if designers such as
Acne and
Our Legacy can venture into creating minimal androgynous pieces then who are we too judge?
So what do you think about the merging brands? One mode who has become a campaign and lookbook star for British brand
YMC is
Jamie. YMC embody stylish, functional, modern clothing.
YMC are not led or influenced by seasonal trends but try to provide the solution for intelligent clothing that is both wearable and distinctive and Jamie is perfect for there philosophy. Jamie has already been in major fashion campaigns from Drop Dead to Pull & Bear, this year is looking like Jamie and the fashion industry are going big.
