Slow fashion has slowly become the new wave within the fashion industry over the years, which has enforced many fast fashion brands to think consciously about mass production and its environmental impacts.
Slow fashion is the exact opposite to fast fashion. The production is about creating pieces that last by using high-quality materials and durable construction within small batches. SLOWING DOWN fashion.
It’s about intentional shopping, choosing well-made items that are designed to last years. This contributes towards saving the environment due to less labour, less production, less wastage.
People are now aware of the effect of their choices, particularly around the subject of ethical impacts, product quality and environment. This means consumers are choosing to shop more consciously.
* HERE ARE A FEW BRANDS SLOWING DOWN FASHION *
* PANGAIA *
Pangaia focuses on innovative tech and bio-engineered materials as their overall mission is to become a climate-positive brand. They ensure to deliver as much sustainable materials and recyclable elements as possible within their vibrant tracksuits, basics and other clothing. Natural botanical dyes are from plants are combined with anti-bacterial peppermint so that clothing can stay fresh for a longer period of time.
* TALA *
Tala is a sustainable activewear brand disrupting the industry with staple, on-trend pieces at accessible prices. Sustainability, style, competitive pricing and individuality is at the core of
their decision-making and values. Tala's slow approach to fashion is to offer SUSTAINABLE style without COMPROMISE on high-performance athleisure pieces.
*WE ARE COW*
IMM Model: Archie - Portfolio here Photographer - @mitchell.severs
Styling - @macyjlove
We Are Cow is a vintage and handmade clothing retailer, offering a sustainable approach to fast fashion. Their handpicked items are ethically sourced from around the world and are labelled at affordable prices. We Are Cow offers a selection of vintage products along with their in-house reworked range, which are made from outdated vintage garments + salvaged fabrics that are altered to trendy pieces.
*we do not own these images*
